From Barry Gutwein, President of Superbcert:
“Our examination of a large number of Princess Cuts as well as our own Cut research over the past three years in the development of our SuperbCert Signature Princess Cut Diamonds has shown that ‘numbers’; (proportions and angles) are useful only to a limited degree and are not sufficiently accurate and consistent to predict a high level of superior light performance in 4-point Princess Cuts. Light entry and exit in this fancy shape diamond differs significantly from that of the round brilliant.
A diamond’s light performance is the key element and in our opinion should be a determining factor in the consumer’s purchasing decision.

To this end, in our cutting research we have used the Brilliancescope Light Performance Analyzer, a spectrophotometer that is manufactured by Gemex Systems (www.gemex.com).”

From DiamondTalk forums, July 2002 — Mike Clarke, DFW Diamonds:
“I’ve had a BrillianceScope in my store for over two years. I’m sure no piece of equipment is perfect. However, here is my experience: When I show diamonds I show two stones side by side and give the customer no information about the stones. Their job is to choose one based on which one they think is the prettiest or most brilliant or whatever. We keep that stone and compare another one to it, then eliminate another one again until we’ve seen all the diamonds. At the end we talk about all the specifics and the price of those two diamonds. Honestly and truly as of yet I have not sold a branded stone of any kind, yet. They are always more expensive and at this point not any prettier. Also, basically every stone the customer picks as their favorite rates as one of the highest on the BrillianceScope. Remember, I dont reveal any information until the end. Whatever the BrillianceScope see’s, regardless of the technical debate, is what the customers seem to like.”

From Professional Jeweler Magazine, Nov. 2000 — Gary Gordon, Samuel Gordon Jewelers - Oklahoma City, OK:
“Most jewelers tell customers about color, cut and clarity, but that sort of talk misses the point, and worse, intimidates people. Basically it gets the technical issues off the table quickly and allows us to talk about brilliance, dispersion and scintillation, women love those words. Customers don’t want to listen to a sales pitch, now they can buy with their eyes instead of ears.”

From DiamondTalk.com forums — Jonathan Weingarten GoodOldGold 10/30/2000:
“Working with ... the BrillianceScope™... I can say with all confidence that the results you see there confirm the beauty that’s beheld with the human eye.”

From JCK magazine May 1999 — Jesse Avila Store Manager Christian Bernard Schaumberg IL:
“It will change your style of selling diamonds... We all explain the four C’s and hope that the customer understands. Then we ask: ‘so, do you want to buy it?’ Today, diamonds are sold by visualization, not just by listening to the sales staff talk... Customers see the beauty with their eyes. And that sells diamonds.”

From The Daily Herald — Jeff Milstien, Wyatt Austin Jewelers 10/25/00:
A girl might have a new best friend. It’s called the BrillianceScope™ Analyzer, and one Schaumberg jeweler says it will revolutionize the way people shop for diamonds. “What it does is give the power back to the consumer.” Without the BrillianceScope™, “people are buying diamonds based on a theory, not based on what the stone looks like.”

Email From Dave Mossington — Satisfied Diamond Consumer:
“I’m a customer who has found ... two jewelers... with the BrillianceScope™. I just wanted to thank you for making my life easier. I based my entire decision on the results of the BrillianceScope™! It’s a truly remarkable product that will surely change the industry.”

From DiamondTalk.com forums — Brad Roshto Diamond Brokers of Fla. 6/11/2000:
“The BrillianceScope™ runs a sequence of light analysis. I’ve seen both the firescope and the BrillianceScope™ in action, and find the BrillianceScope™ to be a far superior instrument, and objective too. It doesn’t care who cut the diamond, or who your friends are, or where you bank at. I think consumers will like this feature as well as I do.”

From DiamondTalk.com forums — Joseph Srodawa Regional Manger Christian Bernard:
I was selling “hearts and arrows” because I wanted to offer my customer a consistently beautiful product while differentiating myself from the competition. I also wanted a way to prove to my customer that the arrows in my “hearts and arrow” diamonds actually offered some type of benefit to go along with the feature. The BrillianceScope™ has done all of this and more!

My customer walks into the store confused and misinformed. I take the time to tell him the truth about diamonds and educate him. I see the skepticism. I pull out a “hearts and arrows” and explain how these diamonds are the best. I see additional skepticism. I tell him they are 20 - 30% more, I see his resistance. I show the perfect cutting under the proportion scope and explain how this will result in a more beautiful diamond for his fiance. He asks me if it will really matter when the diamond is set and on his fiances hand. I don't answer him; instead I quietly put the diamond on the BrillianceScope™ and measure it. Images start to appear on the screen. Eight perfect arrows bathed in light and spectral beauty. I explain that the arrows really do result in added brilliance and fire and have the light performance™ ratings to back me up. The customer smiles, I have made a connection and a sale.

From JCK magazine — Diamond Notes May 1999 - Gary Roskin:
The forth C, cut, has always been described in mathematical terms and until recently has been based on Marcel Tolkowsky’s formula for the ideal brilliant. Presenting this theory to customers has not really helped them decide which diamond actually looks best. The computerized BrillianceScope™ enables you to show them a picture of how the diamond reacts to light and compare it with another diamond that, on paper, may seem to be equal. The BrillianceScope™ can help demonstrate that two diamonds of “Ideal” proportions can differ significantly in brilliance and scintillation, and therefore in beauty.

From DiamondTalk.com — Question from a diamond consumer:
How about the BrillianceScope™? Do the numbers generated by this instrument reflect the sparkle as seen by the naked eye? If so, can the readings from this instrument be used to gauge the look of a diamond for a net purchase?

Answer From Jan Roshto Diamond Brokers of FLA “YES and Yes”

Answer From Jonathan Weingarten GoodOldGold “Yes, absolutely”

From DiamondTalk.com — Quote from a diamond consumer:
“As a rank amateur having just purchased my first “real” diamond after some pretty extensive research, I have to agree... the brilliancescope... (is a)... tool... for judging the quality of the diamonds... I did find a couple of very expensive stones that did not score VH’s, and yes when those stones were put side by side with a diamond that was in the VH range I could distinguish the difference.”